Pablo Marçal

He ran for mayor of São Paulo in 2024 and finished third in the first round. He is affiliated with União Brasil per Wikipedia, and the PRTB filed his candidacy for President of Brazil in the 2026 election on 15 August 2026, pending Superior Electoral Court analysis.

Career

Marçal began as a call-centre attendant at Brasil Telecom at 18 and later became a businessman and online coach. His parties have included PROS, Solidarity, DC and PRTB, and most recently União Brasil. In 2024 he ran for mayor of São Paulo on what Wikipedia calls a right-wing platform, presenting himself as a political outsider, and placed third without reaching the runoff.

Controversies

A São Paulo regional electoral court convicted Marçal in December 2025 of misuse of the media in his 2024 campaign, over a "cuts contest" that encouraged supporters to produce and share campaign videos; Correio da Manhã reports it also found improper Google advertising purchases and illegal spending. The court rejected his appeals on 5 August 2026 by 4 votes to 3, kept him ineligible until 2032 and fined him R$ 420,000. According to the same report, his candidacy registration remains provisional pending the Superior Electoral Court, and electoral law lets ineligible candidates register while challenges are decided.

Summarised automatically from the linked sources. Wikipedia · Correio da Manhã

Photo: TV Brasil Central, CC BY 3.0, Wikimedia Commons (cropped)